This website term has a pretty good CPC (cost per click). What that means is if somebody was advertising with this term in Google Ads, and the result was clicked, the CPC amount gets deducted from ad budget.
How this can benefit you ?
If this is a term you advertise for, you can purchase this name and develop it / forward to your existing site. This may help you gain more leads and potentially save on ad budget. You may check CPC values with google ads.
Please note, it totally depends on you as to how you develop, and results vary from website to website.
Hope that helps!